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02/28/2021 · 6 min read
Krista Mashore teaches insurance agents to sell by inverting the transaction. Build trust first with authentic video that answers real customer questions, publish consistently, and the close conversation happens at the end of a relationship instead of at the start of a price war.
02/22/2021 · 6 min read
Build an agency that runs without adrenaline by adopting a training identity over a sales identity, designing the environment to remove friction, rehearsing tough conversations, and coaching producers with granular, impersonal feedback ('your contact rate is 23%; top is 41%').
02/19/2021 · 6 min read
Lyneil Mitchell, a former athlete turned agency owner, runs the wobble diagnostic: when production dips, isolate the specific mechanical deviation (close rate, contact rate, average premium) and correct that one variable, not the whole system. Athletes train so execution is automatic. So should agents.
11/06/2020 · 7 min read
Contact inbound leads within five minutes, deliver the quote before the call ends, and bind in the moment with payment infrastructure already ready. Speed to lead, speed to quote, and speed to close compound into a conversion advantage no marketing budget can buy back.
10/14/2020 · 7 min read
Four disruptive tactics insurance agents can run this month: the proactive vulnerability call (no pitch), the honest coverage gap conversation, the wellbeing-framed referral ask, and the annual story-update meeting. Pick one, run it for 30 days, then add the next.
10/12/2020 · 6 min read
Greg Offner's disruption framework for insurance agents: stop running a script (presenting) and start running a real-time conversation (performing). Lead acquisition, onboarding, and retention with the client's actual worry, not the product. Connection precedes transaction.
09/14/2020 · 6 min read
Imperfect action beats perfect planning because action generates the only data that actually matters: how your market responds to your specific approach. Pick one thing you have been preparing for thirty days, take the first step today, and hold yourself to a daily yes-or-no check.
09/09/2020 · 5 min read
Build a commercial referral engine by partnering with CPAs, attorneys, payroll providers, and bankers your clients already use. Formalize referral arrangements where compliant. Track every referral in both directions. Qualified inbound commercial leads close at higher rates than any internet lead and cost only your time.
08/05/2020 · 7 min read
Winning final expense takes deep product knowledge, empathy over urgency, systematic follow-up, and a referral-led lead mix. Face amounts run $5,000 to $25,000. Seniors price-shop less when trust is real. Disciplined producers build the most stable books in life insurance.
07/08/2020 · 6 min read
Randy Thompson runs his captive agency with a coach's operating system: develop people, not just train them; treat clients as diagnostic conversations, not pitches; and break production plateaus by addressing the mindset ceiling, not the market.
06/26/2020 · 6 min read
Elite retirement and life planning is diagnostic, not transactional. Address decumulation risk (sequence of returns, longevity, healthcare), use life insurance as a planning tool not a standalone product, and serve clients across multi-decade life stages. Top 1% production follows.
06/22/2020 · 6 min read
Brad Lea built Lightspeed VT and a billionaire network by treating sales as service and value creation as the real job. For agents: fix belief in the product and the close handles itself, build skill development as an ongoing function (not one-time onboarding), and answer who this business is for.
06/05/2020 · 6 min read
Ben Barrientos and the By The Minute team accelerate agency growth by measuring activity in minutes, hitting new leads inside the first few minutes, building proactive retention touchpoints between renewals, and moving the owner from producer to leader. Acquisition, retention, and team structure have to fire together.
06/03/2020 · 6 min read
Sales objections in insurance are symptoms, not the problem. The price objection is usually a value gap. The think-about-it is usually weak trust or shallow discovery. Replace scripted rebuttals with deeper discovery, value before price, curiosity over defense, and honest post-call review.
03/20/2020 · 6 min read
Kelly Donahue-Piro transforms insurance agency performance by replacing instinct with measured close rate, items per household, and retention. The biggest wins come from turning service calls into 15 to 25 percent items-per-household lift through trained, accountable cross-sell.
03/06/2020 · 6 min read
Peter Fournier's four lessons: show up before you feel ready, the sale happens in the follow-up (not the first call), your network compounds over decades, and ego kills growth. Apply all four consistently and the career produces results no shortcut can.
03/02/2020 · 6 min read
Win commercial insurance by replacing the pitch with questions about the business, running 90-day pre-renewal reviews, and scheduling annual coverage audits. Lead with expertise, not price. A $5K BOP can compound into a $50K multi-line account over 3 to 5 years when the agent operates as a partner.
01/17/2020 · 7 min read
Use a smartphone to record daily 45-second hook-value-CTA videos answering real client questions. Video builds trust faster than any other medium because prospects evaluate a person, not a claim. Nicholas Sakha's phone-camera content compounds into a 24/7 lead engine.
01/08/2020 · 6 min read
Rejection on a sales call fires the same threat response as physical danger, and your reptilian brain hijacks the conversation. Retrain it with high-volume call exposure, environment design, box breathing for vagus reset, and pattern-interrupt questions when you feel activation rising.
12/27/2019 · 7 min read
Stefan Aarnio's three closing pillars translated for P&C: expect the close before you open your mouth, treat every objection as a buying signal that maps the path to yes, and compress the timeline (present and close same call, not next week). Ask for the business more than once.