Fill your pipeline with quality leads. Internet leads, referral systems, paid ads, and organic strategies that top agencies use.
89 episodes from Craig Pretzinger & Jason Feltman, hosts of The Insurance Dudes Podcast
07/18/2026 · 10 min read
Most captive owners track cost per lead, not per sale. That one shift in how you view the math is why some firms grow a real book while others burn cash on leads they can never turn into a sale.
07/17/2026 · 11 min read
It is not the leads, it is the math. Cost per sale, not per lead, is what you need to know. Sort real from fake by intent, split dial from close, track your unit cost by source and by week.
06/30/2026 · 9 min read
Call is spam on a lock screen. Not a sales gap. Carrier AI sees six bits you can fix: get A, cap dial rate, match codes, warm lines, sign up, swap old. Fix all six. Lead cash hits a live person.
09/19/2025 · 6 min read
Approach clients, team, and family from genuine care rather than fear or transactional calculation. Clients detect the difference, and it shows up in referrals, retention, and team stability. Brian Ahearn's love-based framework treats love as an active decision in each interaction, not a feeling that happens to you.
09/05/2025 · 6 min read
InsureGrid eliminates insurance agents' biggest time drain by replacing manual policy-data collection with a secure prospect-authorized data share. Twenty prospect conversations a week at 30 minutes saved per conversation is ten reclaimed hours. Speed-to-accurate-quote becomes a real competitive edge.
07/02/2025 · 6 min read
Cassidy Arbeli left a successful captive agency to build a multi-business independent operation with documented systems, a real team culture, and the structural freedom to step away without the business collapsing. Her framework: systems before scale, culture as a recruiting advantage, and closing the business education gap.
06/18/2025 · 6 min read
Survive insurance agency adversity by documenting every core process, removing problem clients before they cost more than their revenue, and treating acquisitions as a way to buy infrastructure (not just clients). Ben Bucher built multi-state agencies on lessons learned during near-collapse.
06/05/2025 · 6 min read
Insurance agents lose paid leads because they quit after two contacts. Fix it by calling within five minutes, running a coordinated multi-channel cadence (text, email, phone), and installing a 90-day email nurture sequence. Most policies bound from internet leads close on contact five or later.
06/05/2025 · 5 min read
Override the cognitive biases costing your agency money by running a pre-mortem before any major decision, keeping a decision journal you review quarterly, seeking structured input from people who disagree, and using the 10-10-10 framework (how will I feel in 10 minutes, 10 months, 10 years) when urgent.
06/05/2025 · 5 min read
Jay Bregman could not get hourly insurance for drone gig work, so he built Thimble to fill the gap. The lesson for agents: identify client segments where available coverage is genuinely awkward, position early as a distribution partner for solutions that fit, and deploy technology to cut friction in buying.
12/31/2024 · 4 min read
Automate the repetitive depleting work, follow-up sequences, renewal reminders, appointment scheduling, status updates, then protect human attention for the listening-heavy conversations that actually convert. Burnout drops when machines run the machine-appropriate tasks and agents reclaim mental bandwidth for real presence with clients.
10/16/2024 · 4 min read
Top 1% P&C agents win on systems, not talent. They know their cost per lead, contact rate, close rate, and average premium. They have documented follow-up cadences, trained-to scripts, and call reviews. Hustle gets you started, systems get you to seven figures.
10/10/2024 · 5 min read
The six steps that unlock agency growth: establish a math baseline (cost per lead, conversion by producer, retention rate), identify process friction not people friction, build repeatable processes for every revenue activity, lead the team emotionally once the math is running, create weekly accountability rhythms, and protect the system.
09/20/2024 · 6 min read
Cross-sell P&C clients into life by segmenting your CRM, age 30-55 with a mortgage or dependents, leading with a discovery review, not a pitch. Personalize the conversation off policy data. Run a five-touch sequence over 90 days. Most sales come on the third to fifth contact.
09/12/2024 · 5 min read
TeleFunnel ROI typically hits clear positive return at 60 to 90 days. One added dialing specialist producing five qualified appointments per day at a 40 percent close rate and 1,800 dollar average premium puts 10 policies a week through the producer team. Track cost-per-bound-policy against every other channel.
09/04/2024 · 5 min read
Seven TeleFunnel mistakes destroy agency ROI: skipping the lead-source foundation, measuring only one layer of metrics, killing the system before 60 to 90 days of steady state, letting producers cherry-pick appointments, under-investing in script testing, ignoring list decay, and neglecting the appointment-confirmation window.
08/16/2024 · 5 min read
Avoid costly insurance lead generation mistakes by measuring cost per bound policy (not cost per lead), matching every channel to your ideal client profile, testing with 200 to 500 leads before scaling, and diversifying sources strategically. Cheap leads that don't close are the most expensive ones.
04/03/2024 · 6 min read
Real-time internet leads are the foundation for P&C agencies at most growth stages: the prospect raised their hand and the window is narrow. Live transfers convert higher but cost more and lack control. Direct mail earns a role only in client retention, lapsed reactivation, and specialty lines with long timelines.
03/18/2024 · 5 min read
End insurance agency turnover by treating hiring as a five-part system: lead acquisition, activation, sales conversion, optimization (onboarding), and retention. Eighty percent on all five beats one hundred percent on four. Score your agency on each, then fix the weakest component first.
03/06/2024 · 6 min read
Build a resilient agency by diversifying across three to five lead channels (internet, referral partners, market-specific outreach), enforcing a five-minute response standard, and running parallel skills and professional-growth tracks for producer development.