
Insurance Telemarketing: Should You Outsource or Build In-House? A Decision Framework
08/23/2024 · 5 min read
Decide between outsourced and in-house insurance telemarketing by calculating the full economics of each (including your owner-management hours), tracking cost-per-appointment instead of cost-per-dial, and writing a detailed script and qualification spec. In-house fails on management capacity. Outsourced fails on under-specification.
