
Gleb Tsipursky's Behavioral Science Fix for Bad Decisions
06/05/2025 · 5 min read
Override the cognitive biases costing your agency money by running a pre-mortem before any major decision, keeping a decision journal you review quarterly, seeking structured input from people who disagree, and using the 10-10-10 framework (how will I feel in 10 minutes, 10 months, 10 years) when urgent.



