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06/17/2021 · 6 min read
Part 1 covered the fundamentals of why Facebook is different from every other lead channel. Part 2 is where Justin Thomas gets into the mechanics that most agencies never figure out — retargeting, funnel structure, budget scaling, and the mental models that separate profitable campaigns from expensive experiments.
06/16/2021 · 6 min read
Spending over half a million dollars on Facebook ads for insurance doesn't make you reckless. It makes you one of the most data-rich operators in the industry. Justin Thomas has that data, and he's sharing what it actually takes to make paid social work for insurance agencies.
06/07/2021 · 5 min read
Everyone has an opinion about internet leads. Most of those opinions are wrong — and those wrong opinions are costing agents thousands of dollars in revenue they're leaving on the table every single month.
05/19/2021 · 5 min read
Chase Beach has rebuilt the insurance sales process from the ground up for how prospects actually behave in a digital-first world — and the results challenge some of the industry's most entrenched assumptions.
04/09/2021 · 5 min read
Marketing isn't a department. It's a religion. Craig breaks down the strategies that separate agencies that grow from agencies that just survive.
03/09/2021 · 7 min read
Jordan West scaled e-commerce brands with paid advertising. The principles he used work in insurance too — if you understand why they work instead of just copying what he did.
03/03/2021 · 7 min read
Part 2 of the Krista Mashore conversation gets tactical — funnels, retargeting, content cadence, and the specific systems that turn content into clients.
11/20/2020 · 5 min read
The phone is still the most powerful sales tool in insurance. But most agents are using it like it's 1995. TeleFunnels change that equation — and the results are hard to argue with.
11/18/2020 · 5 min read
David Denning is back with the second half of an agency marketing playbook that most agents will never see — because they're too busy chasing the next shiny tactic to build something that actually lasts.
11/16/2020 · 8 min read
David Denning didn't come to the Insurance Dudes with a theory. He came with a playbook — a tested, specific, and deployable marketing system for insurance agencies that want to stop guessing and start growing.
10/23/2020 · 6 min read
Martin Amador is back, and he didn't come empty-handed. He came loaded with marketing frameworks that independent insurance agents can steal, deploy, and profit from immediately.
10/21/2020 · 8 min read
Jeff Major and Jason Feltman continue the Mortgage Masterclass with the advanced mechanics: how to deepen the partnership over time, what products to lead with in a mortgage context, and how to build a referral network that generates consistent high-quality clients for years.
10/19/2020 · 7 min read
Jeff Major sits down with Craig Pretzinger to open a masterclass on one of the most underutilized revenue and relationship opportunities in the insurance industry: the mortgage-insurance partnership. The opportunity is bigger than most agents realize, and the mechanics are simpler than most expect.
10/07/2020 · 6 min read
Nicholas Ayers — the YouTube advertising expert who changed how insurance agents think about video ads — is back with updated strategies for 2020 and beyond. Jason Feltman gets the latest from the guru who knows this platform better than almost anyone in insurance.
09/16/2020 · 6 min read
Before comparison engines, before aggregators, before any of the digital infrastructure agents now take for granted, Mitch Dunford was building it. Craig sits down with one of the true pioneers of online insurance to get the history — and the lessons that still apply today.
09/09/2020 · 5 min read
David Carothers is back, and this time he's flipping the lead economics. Instead of paying for leads, your agency can become the source — and get compensated for every referral you generate for others.
04/20/2020 · 6 min read
The mortgage lender sitting two offices down from your referral partner is one of the most underutilized lead sources in the insurance industry. Ryan Shaffer knows exactly why that relationship breaks down — and how to fix it.
04/03/2020 · 7 min read
Everyone said direct mail was dead. Rudy Surovick ignored them, built a direct mail system for his insurance agency, and quietly grew his book while other agents chased digital trends that never quite delivered.
12/06/2019 · 7 min read
Bryan Dulaney has generated millions through digital funnels. His framework for turning strangers into customers applies to insurance in ways most agents haven't considered — and the agents who figure it out first will dominate their markets.
09/23/2019 · 6 min read
Sandra Gebhart lost her captive agency. Then she rebuilt from scratch using social media strategies that most agents dismiss as fluff — and turned them into a lead-generating powerhouse.