Page 5 of 5 · 86 total
08/13/2019 · 6 min read
Turn cold leads into lifetime clients with Nato Guajardo's relationship marketing system: lead with value not a quote, automate follow-up over 90 days while keeping conversations personal, and measure touchpoints and retention, not just policies sold. 97% of leads aren't ready today, but they buy later if you're still there.
06/04/2019 · 6 min read
Tracking five lead metrics turns marketing spend into a scalable system: cost per lead by source, contact rate within 5 minutes, quote-to-bind ratio, 12-month retention, and lifetime customer value. The numbers tell you which sources to scale and which to kill.
05/15/2019 · 6 min read
Internet leads are aggregated, validated, scored, and priced based on conversion data the vendor tracks on you. Speed-to-contact under 60 seconds drives the bind. Exclusive often isn't exclusive. Source quality varies. Ask for source-level data and your own close rate vs other buyers.
05/07/2019 · 6 min read
Nicholas Ayers books insurance appointments on YouTube by answering the exact questions prospects type into search at 11 PM, publishing longer videos with consistent cadence, and putting a direct booking link in every description. Phone camera and clear thumbnails beat studio production.
04/09/2019 · 6 min read
Most P&C agents leave money on the table in flood because the line looks like a low-commission headache. The opportunity: flood policies renew almost universally (lender-required), other agents refer their clients out, and flood becomes the entry point to homeowners, umbrella, and rental cross-sells. Specialize and dominate local search.
04/02/2019 · 6 min read
Preston Schmidli's digital playbook for independent agencies: build content that earns attention by answering the questions prospects Google at 11 PM, integrated funnels that convert traffic into appointments, and tracking that shows cost per bind and lifetime value by source.