SEO, paid ads, landing pages, email, and content — the digital playbook that produces leads without pay-per-click roulette.
31 episodes from Craig Pretzinger & Jason Feltman, hosts of The Insurance Dudes Podcast
01/17/2024 · 5 min read
Bastion Agency USA founder Dax Cornelius gets tactical on what digital alignment actually looks like in practice — and why most agencies are solving the wrong problem entirely. Part 2 of 2.
01/15/2024 · 5 min read
A decorated Air Force fighter pilot turned insurance entrepreneur shares what combat taught him about connectivity, relevance, and surviving the digital age. Part 1 of 2.
11/06/2021 · 6 min read
If the first recast of the internet leads material prompted you to act, this one is a check-in. If the first recast prompted you to nod and move on, this one is a second chance. The close rate gap between agents who work internet leads systematically and those who don't is wide enough to justify another visit.
11/04/2021 · 6 min read
You did the keyword research. Now what? Part 2 of the Perry Olson conversation covers the content creation strategy that turns keywords into website pages, blog posts, and landing pages that show up in search results and bring in leads without a paid advertising budget behind them.
11/04/2021 · 6 min read
Part 1 established the keyword strategy. Part 2 is where Perry Olson explains how to turn that research into content that actually ranks, attracts the right prospects, and converts them into conversations — completing the marketing sanctuary framework.
11/03/2021 · 6 min read
Most insurance agencies have a website. Very few have a digital presence that actually generates inbound leads without paid advertising. Perry Olson explains what separates a website that sits there from one that works — starting with the keywords that connect your agency to the clients already searching for you.
10/23/2021 · 6 min read
Internet leads have a reputation for being difficult. Low intent, high competition, price-shoppers who disappear the moment you give them a number. But the agents who work them at the highest close rates know something the frustrated majority doesn't. This recast delivers the three principles that change the game.
09/10/2021 · 6 min read
In a world where every insurance carrier runs ads and every agency looks the same from the outside, content is what makes you the agent people actually think of first. Here's how to use it to build the kind of relevance that converts.
09/10/2021 · 5 min read
The agents who will dominate the next decade of insurance aren't just better closers. They're better communicators — and they're building audiences while their competitors buy leads.
07/08/2021 · 7 min read
Part 1 covered the three variables that determine lead performance: source quality, speed-to-contact, and follow-up persistence. Part 2 is where Bill Rice gets into the messaging, creative, and pipeline mechanics that determine whether your leads respond and your pipeline converts.
07/07/2021 · 5 min read
Bill Rice has spent years building lead generation systems for some of the most competitive industries on the internet. Insurance is near the top of that list. His framework for how agencies should think about acquiring, qualifying, and converting leads is one of the clearest in the business.
03/12/2021 · 8 min read
Part 2 of the Jordan West conversation gets operational — which platforms to use, how to allocate budget, what to measure, and when to scale versus when to pull back.
03/09/2021 · 7 min read
Jordan West scaled e-commerce brands with paid advertising. The principles he used work in insurance too — if you understand why they work instead of just copying what he did.
03/03/2021 · 7 min read
Part 2 of the Krista Mashore conversation gets tactical — funnels, retargeting, content cadence, and the specific systems that turn content into clients.
02/28/2021 · 6 min read
Krista Mashore sold homes at a rate most realtors dream about. The marketing systems she built to do it work just as well for insurance agents who are willing to learn from a different industry.
12/16/2020 · 7 min read
Dani Kimball and Craig go deeper into the tactics and tools that are actually moving the needle for insurance agencies in 2021. Consistency, content, and converting attention into appointments.
12/14/2020 · 6 min read
Dani Kimball sits down with Jason to map out what insurance agency marketing needs to look like in 2021. It's not about doing more — it's about doing the right things with intention, consistency, and a clear message.
11/02/2020 · 7 min read
Martina Brugnoni returns for Part 2, moving from foundational principles into the advanced marketing strategies that separate growing insurance agencies from stagnant ones.
10/28/2020 · 6 min read
Martina Brugnoni is the kind of guest who makes you pull over and take notes. A master insurance marketer who has built and scaled agencies using strategies most owners haven't even considered.
10/26/2020 · 6 min read
Part 1 was the framework. Part 2 is where Martin Amador goes hands-on — walking through the exact implementation strategies that move insurance agency marketing from good intentions to actual growth.