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09/16/2020 · 6 min read
Mitch Dunford built online insurance distribution in the late 1990s before aggregators, comparison engines, or digital lead playbooks existed. His pioneer-era lessons still drive agency results: trust is the primary conversion variable, lead quality beats lead volume, and technology reshapes the agent role instead of erasing it.
07/29/2020 · 6 min read
Before posting on social media, learn how each platform actually works: post native content, understand engagement velocity, and target a specific audience instead of broadcasting. Observe each platform as a consumer for 30 minutes, study top accounts in your niche, then create.
05/15/2020 · 7 min read
Facebook works for insurance when you treat it like a social platform, not a billboard. Use granular audience targeting (life events, behaviors, specific industries), publish education-first content answering questions people actually ask, run retargeting on website visitors, and lean into video. Sean Matheis built Agency Alliance on exactly that approach.
03/13/2020 · 7 min read
Data-driven insurance marketing means using the information already sitting in your AMS for four levers: predictive targeting on life events, lookalike modeling from your best clients, retention intelligence that flags at-risk accounts before they cancel, and campaign optimization that compounds over time.
01/17/2020 · 7 min read
Use a smartphone to record daily 45-second hook-value-CTA videos answering real client questions. Video builds trust faster than any other medium because prospects evaluate a person, not a claim. Nicholas Sakha's phone-camera content compounds into a 24/7 lead engine.
12/06/2019 · 7 min read
Bryan Dulaney's Perfect Funnel System for agents: lead with a free coverage guide (not a quote pitch), nurture through a 7-12 email sequence over 3-4 weeks, convert via consultation instead of quote, then automate the referral ask. Owned funnels run $15-$75 CPA vs $100-$400 on aggregator leads.
10/21/2019 · 8 min read
Landing pages with video convert 80% higher than those without, and prospects who watch a video are 64% more likely to buy. For insurance agents, video builds trust faster than any digital medium. You need three types: trust videos for cold audiences, conversion for warm prospects, retention for clients.
05/09/2019 · 6 min read
Run an agency the way DAC runs Fortune 500 brands: own local search before anything else, treat brand as every digital touchpoint, integrate paid and organic, and track three numbers (cost per lead, cost per acquisition, retention). Data without action is expensive trivia.
05/07/2019 · 6 min read
Nicholas Ayers books insurance appointments on YouTube by answering the exact questions prospects type into search at 11 PM, publishing longer videos with consistent cadence, and putting a direct booking link in every description. Phone camera and clear thumbnails beat studio production.
04/02/2019 · 6 min read
Preston Schmidli's digital playbook for independent agencies: build content that earns attention by answering the questions prospects Google at 11 PM, integrated funnels that convert traffic into appointments, and tracking that shows cost per bind and lifetime value by source.