agency-growth

Insurance Agency Growth Strategies— Page 28

Page 28 of 33 · 659 total

When MIT Meets Main Street: Carey Anne Nadeau on Location Data, Covid Crash Analysis, and the Future of Insurance
datatechnology

When MIT Meets Main Street: Carey Anne Nadeau on Location Data, Covid Crash Analysis, and the Future of Insurance

05/18/2020 · 7 min read

Covid-19 cut U.S. miles driven by 40 to 60 percent overnight, exposing how slowly traditional auto pricing reacts and how powerfully real-time location data and telematics can. Agents who understand carrier telematics, usage-based programs, and local mobility shifts can price, target, and advise better than competitors stuck in historical averages.

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Sean Matheis
facebook-marketingagency-growth

Sink or Swim to CEO: Sean Matheis on Building Agency Alliance and Mastering Facebook Marketing

05/15/2020 · 7 min read

Facebook works for insurance when you treat it like a social platform, not a billboard. Use granular audience targeting (life events, behaviors, specific industries), publish education-first content answering questions people actually ask, run retargeting on website visitors, and lean into video. Sean Matheis built Agency Alliance on exactly that approach.

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