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07/07/2021 · 5 min read
Bill Rice has spent years building lead generation systems for some of the most competitive industries on the internet. Insurance is near the top of that list. His framework for how agencies should think about acquiring, qualifying, and converting leads is one of the clearest in the business.
06/17/2021 · 6 min read
Part 1 covered the fundamentals of why Facebook is different from every other lead channel. Part 2 is where Justin Thomas gets into the mechanics that most agencies never figure out — retargeting, funnel structure, budget scaling, and the mental models that separate profitable campaigns from expensive experiments.
06/16/2021 · 6 min read
Spending over half a million dollars on Facebook ads for insurance doesn't make you reckless. It makes you one of the most data-rich operators in the industry. Justin Thomas has that data, and he's sharing what it actually takes to make paid social work for insurance agencies.
06/10/2021 · 6 min read
Part 1 laid the foundation — brand is personality, not logo. Part 2 is where Bradley Hannon gets into the execution: how you actually build a brand that earns attention, trust, and referrals in a market that's working against you.
06/09/2021 · 6 min read
Insurance has a perception problem. The words 'insurance agent' do not conjure images of creativity, energy, or cool. Bradley Hannon is on a mission to change that — and his approach to agency branding is something every producer needs to hear.
06/07/2021 · 5 min read
Everyone has an opinion about internet leads. Most of those opinions are wrong — and those wrong opinions are costing agents thousands of dollars in revenue they're leaving on the table every single month.
04/09/2021 · 6 min read
Jason revisits the Garrett J. White episode and pulls out the most durable and provocative pieces — the unfiltered perspective on why most entrepreneurs stay small and what it actually takes to change that.
04/09/2021 · 5 min read
Marketing isn't a department. It's a religion. Craig breaks down the strategies that separate agencies that grow from agencies that just survive.
03/12/2021 · 8 min read
Part 2 of the Jordan West conversation gets operational — which platforms to use, how to allocate budget, what to measure, and when to scale versus when to pull back.
03/09/2021 · 7 min read
Jordan West scaled e-commerce brands with paid advertising. The principles he used work in insurance too — if you understand why they work instead of just copying what he did.
03/03/2021 · 7 min read
Part 2 of the Krista Mashore conversation gets tactical — funnels, retargeting, content cadence, and the specific systems that turn content into clients.
02/28/2021 · 6 min read
Krista Mashore sold homes at a rate most realtors dream about. The marketing systems she built to do it work just as well for insurance agents who are willing to learn from a different industry.
02/26/2021 · 7 min read
Every insurance agent is fighting for the same customer in the same market with the same pitch. Here's how to stop competing and start owning.
02/17/2021 · 7 min read
Jason makes the case for storytelling as the most underused sales tool in insurance. Stats inform. Stories move people. There's a difference — and it shows up in your close rate.
01/29/2021 · 6 min read
Every agent has been told to 'be on social media.' Most of them are doing it wrong. Jason breaks down what a real social media presence looks like for an insurance agency — and why ignoring it is a bet you can't afford to make.
12/16/2020 · 7 min read
Dani Kimball and Craig go deeper into the tactics and tools that are actually moving the needle for insurance agencies in 2021. Consistency, content, and converting attention into appointments.
12/14/2020 · 6 min read
Dani Kimball sits down with Jason to map out what insurance agency marketing needs to look like in 2021. It's not about doing more — it's about doing the right things with intention, consistency, and a clear message.
11/18/2020 · 5 min read
David Denning is back with the second half of an agency marketing playbook that most agents will never see — because they're too busy chasing the next shiny tactic to build something that actually lasts.
11/16/2020 · 8 min read
David Denning didn't come to the Insurance Dudes with a theory. He came with a playbook — a tested, specific, and deployable marketing system for insurance agencies that want to stop guessing and start growing.
11/02/2020 · 7 min read
Martina Brugnoni returns for Part 2, moving from foundational principles into the advanced marketing strategies that separate growing insurance agencies from stagnant ones.