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05/16/2022 · 5 min read
Grow your insurance agency by building a business, not a practice. Hire ahead of the growth curve, design client experience as a consistent system, build peer accountability into the team, and pick niches and go deep instead of chasing every product.
05/11/2022 · 5 min read
Owning an insurance agency is hard because you own every problem, manage people you were never trained to manage, carry six months of cash burn, and set the cultural temperature daily. Build financial and emotional reserves, invest in leadership development early, and surround yourself with operators who have done it.
05/09/2022 · 5 min read
Elite insurance sales agents share five traits: systematic consistency, process orientation over outcome obsession, genuine curiosity about clients, emotional resilience under rejection, and a built-in commitment to continuous learning. Every one of them is screenable in interviews and trainable on the job.
05/04/2022 · 5 min read
Build consistent production with a Sunday planning habit, protected sales blocks, weekly producer scorecards with five to seven metrics, performance-weighted lead distribution, script mastery, and a five-minute daily debrief that turns activity into iterative improvement.
05/02/2022 · 5 min read
Drive consistent agency growth by tracking the five daily behaviors you control instead of the outcomes you don't, treating rejection as evidence of activity, and reframing every challenge as a skill you haven't built yet. Client relationships are the revenue engine, not the soft stuff.
04/27/2022 · 5 min read
Running an insurance agency as a real business means a documented operations manual, a financial model you understand (CAC, LTV, revenue per producer), structured hiring and onboarding, a consistent client experience that runs without you, and a 3-year written plan. The inflection point hits between $500K and $1M in premium.
04/25/2022 · 5 min read
Internet leads need first contact inside five minutes, three call attempts per day for three days, a parallel text channel, and curiosity-only voicemails. Run the sequence from your CRM, not memory. Most agents quit at two touches when six to twelve is what converts.
04/20/2022 · 5 min read
Chris Marok's playbook: ask for referrals at the moment of yes, run a multi-touch follow-up cadence inside the CRM, build automated client anniversary touchpoints for retention, treat every no as a relationship in incubation, and hire for character with insurance trained on top.
04/18/2022 · 5 min read
Chris Marok grew an Alaska agency by going phone-first instead of in-person, leading every conversation with education and questions instead of pitch, segmenting the market by industry and referral potential, and treating follow-up discipline as the non-negotiable in a thin market.
04/13/2022 · 5 min read
The real roadmap to a successful insurance career follows five phases: 90 days of activity volume (20+ prospect conversations a day), identify your one best lead source, build a CRM-driven follow-up system, ask for referrals at every natural moment, then cross-sell existing clients. Sequence beats talent.
04/11/2022 · 5 min read
Your insurance agency needs a training manual before the next hire because it cuts ramp time from six months to six weeks, institutionalizes what works after turnover, and turns hiring into a system. Five modules: playbook, products, sales process, tools, expectations.
04/06/2022 · 5 min read
Consistency in premium production comes from a documented sales process, a premium floor that defines minimum daily activity, weekly data-led one-on-ones, and structured referral asks at every touchpoint. Motivation fluctuates and systems don't. Run the machine, not the mood.
12/13/2021 · 5 min read
Run YouTube on a fixed schedule with topics pulled from audience questions, recruit agents who already consumed the content, and develop them with mentor-led field reps. Master fundamentals, not new tactics. The content-to-organization flywheel takes years and compounds.
12/10/2021 · 5 min read
Final expense rewards multi-source lead strategy and deep underwriting knowledge across carriers. A tribe (not a following) compounds because consistency, genuine usefulness, and authenticity build trust that converts agents and clients at rates an audience never will.
08/05/2020 · 7 min read
Winning final expense takes deep product knowledge, empathy over urgency, systematic follow-up, and a referral-led lead mix. Face amounts run $5,000 to $25,000. Seniors price-shop less when trust is real. Disciplined producers build the most stable books in life insurance.
06/26/2020 · 6 min read
Elite retirement and life planning is diagnostic, not transactional. Address decumulation risk (sequence of returns, longevity, healthcare), use life insurance as a planning tool not a standalone product, and serve clients across multi-decade life stages. Top 1% production follows.
04/19/2019 · 6 min read
Scale a life insurance team by extracting Tyler Jack Harris's principles from his 8,000-policy run: non-negotiable activity standards, standardized presentations before any personalization, same-day administrative discipline, and morning check-ins with weekly number reviews. Lead through systems, not personality.
04/16/2019 · 6 min read
Selling 44 life policies a week isn't about working harder. Tyler Jack Harris built a machine that turns activity into appointments and appointments into issued policies without dropping anything. The system makes the volume look effortless once the lead flow, scripting, and follow-up cadence are wired together correctly.
04/12/2019 · 6 min read
Tyler Jack Harris sold 8,000 face-to-face life policies in 3.5 years (44 per week) by traveling 200+ nights a year, reverse-engineering activity from the production target, executing regardless of feelings, and refusing to adjust the goal downward when results lagged.