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12/28/2020 · 7 min read
Hit $250K a month in premium in under a year by setting the daily call volume the night before, running 60 calls a day with objection logging, building a specific scripted referral ask into every close, and refusing to let anyone else's benchmarks define your ceiling.
12/25/2020 · 6 min read
Run a year-end agency playbook audit before January 1: source every new account from this year, name your cancellation reasons (not just rates), define your best client specifically, copy what your top producer does, and pick three broken systems to fix before the new year starts.
12/18/2020 · 6 min read
Beat the blank page by starting stupidly small. Write the dumbest version of the script, process, or plan. The cost of starting badly is always lower than the cost of not starting. Ship the imperfect version this week, learn from feedback, iterate. That is the entire blank page process.
12/16/2020 · 7 min read
Build a content engine with segmented email sequences, 60-second phone videos answering client questions, an optimized Google Business Profile, and referral asks built into specific client moments. Batch content monthly and repurpose every piece across formats. Consistency beats production quality.
12/14/2020 · 6 min read
Pick one marketing channel and commit to it for 90 days before evaluating. Lead with educational value, not product pitches. Treat brand as the consistent feeling across every touchpoint, not the logo. Systemize referrals by asking at defined moments and telling clients exactly what to say.
12/11/2020 · 6 min read
Waiting for perfect systems, scripts, or timing is procrastination dressed as standards. The fix is to ship an 80 percent version of one initiative this week, measure what happens, and improve it on the next pass. Done beats perfect on every revenue metric.
12/09/2020 · 8 min read
A $17M agency runs on four operating systems: a written job scorecard plus paid trial period for hiring, role-segmented comp with retention modifiers, daily producer number tracking with weekly substantive accountability conversations, and a proactive retention cadence that keeps renewal rates in the high 80s to 90s.
12/07/2020 · 7 min read
Dan Herrenbruck built a $17M insurance agency on three strategic decisions: commit to a niche before it proves itself (turn down off-profile prospects), hire for character outside the industry and train product knowledge in-house, and build systems anticipatorily before each next hire.
12/02/2020 · 7 min read
Open a new insurance agency the right way by making your first hire a CSR before you feel ready, documenting your top ten tasks with written steps and Loom videos before onboarding, picking one or two lead channels and going deep, and reviewing weekly production metrics with discipline.
11/30/2020 · 7 min read
Open a new insurance agency the right way by building four things before you write a single policy: a monthly break-even number, a defined target market that drives carrier selection, a configured CRM, and a lead follow-up system. Then write yourself a month-six letter.
11/25/2020 · 7 min read
Build a government entity practice by sourcing public-entity MGAs, wholesale brokers, and state insurance pools, then targeting a small local account (water district, library district) first. Win one, serve it hard, and let public-sector buyers refer you through their associations.
11/23/2020 · 6 min read
Government entity insurance covers cities, counties, school districts, and water districts. Carson Saville built his book in this niche because the accounts are larger, retention is decades long, and most agents won't do the work to learn the procurement process.
11/20/2020 · 5 min read
A TeleFunnel is a phone funnel with five designed stages: a tested hook that buys the first 30 seconds, structured qualification questions, a solve stage matched to prepared scenarios, a scripted close, and a defined follow-up sequence after every unclosed call. Improvised phone sales lose to designed phone sales.
11/18/2020 · 6 min read
Agency marketing wins on conversion infrastructure before acquisition spend. Three rules: first contact within five minutes of every lead, a seven-touchpoint nurture across three channels over 30 days, and message-to-market alignment so first-time homebuyers and small business owners do not see the same generic ad.
11/16/2020 · 8 min read
Measure first, then pick one primary marketing channel and dominate it. Build the website as a sales tool with one clear CTA. Establish local SEO around Google Business Profile, run a basic email program with a renewal sequence, and systemize the referral ask at defined moments. Work the sequence.
11/13/2020 · 9 min read
Belief precedes evidence, not the reverse. Agents genuinely convinced their agency will hit a number approach every hire, every investment, and every hard week differently than agents hoping it might. Plant the conviction deliberately, protect it from corrosive inputs, then transfer it to your team through story and evidence.
11/11/2020 · 8 min read
Build a mortgage-insurance partnership that produces consistent homeowner referrals by sending business both ways. Open with intelligence not pitch, demonstrate value before any referral lands, run a weekly feedback loop, push reciprocal referrals from your book, and exploit 30-day onboarding, escrow changes, and lender-placed prevention.
11/09/2020 · 7 min read
Cross-sell mortgage clients into homeowners by learning the lender's process. Same-day binders, clean coverage that survives CTC review, and proactive communication beat lowest premium every time. Loan officers refer to insurance agents who close transactions smoothly, not the ones who shave $50 off a quote.
11/02/2020 · 7 min read
Advanced agency marketing runs on six strategies: short phone-shot video answering common questions, social proof architecture built from real client claims, a referral ecosystem instead of a single ask, retargeting your site visitors, specific community positioning, and one improved metric per month.
10/30/2020 · 6 min read
Operators are the agency's bottleneck. Owners build systems, playbooks, and teams so the business runs without them. Move from operator to owner with a weekly two-to-three-hour owner's block protected for system work, plus delegation to anyone willing to do tasks at 85 percent of your standard.