
What's Pre-Script-Shun? Why Sales Scripts Work for Insurance Agencies — and How to Use Them
10/11/2021 · 6 min read
The word 'script' makes a lot of insurance agents uncomfortable — it sounds robotic, inauthentic, like the opposite of the relationship-based selling they believe in. But the resistance to scripts is costing agencies sales, consistency, and control over the client experience.









