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10/11/2021 · 6 min read
The word 'script' makes a lot of insurance agents uncomfortable — it sounds robotic, inauthentic, like the opposite of the relationship-based selling they believe in. But the resistance to scripts is costing agencies sales, consistency, and control over the client experience.
10/11/2021 · 6 min read
Sales scripts get a bad reputation in insurance. Agents say they sound robotic. Managers say clients can tell. But the agents who are closing at the highest rates? They have a script — they've just internalized it to the point where it sounds like conversation.
04/09/2021 · 6 min read
Craig revisits the original Randy Thompson interview and pulls out the most durable lessons on coaching, teaching, and building teams that actually develop — the kind of insights that are just as sharp the second time through.
04/09/2021 · 6 min read
Craig breaks down why training is not a nice-to-have activity for growing agencies — it is a structural pillar that determines whether the people you hire can become the team you need.
01/25/2021 · 6 min read
Flood insurance is the single most misunderstood coverage in P&C — and agents who don't know it are leaving money on the table and exposing clients to six-figure losses. Chris Greene, the Flood Insurance Guru, is back with the knowledge that changes that.
01/22/2021 · 6 min read
Product knowledge alone doesn't build agencies. The agents who grow consistently have mastered four specific knowledge domains — and most of your competitors have gaps in at least two of them.
01/20/2021 · 6 min read
Part 1 established why mind, body, and business performance are inseparable. Part 2 is where Jamie Alderton gets tactical — the specific systems, practices, and non-negotiables that sustain elite output over the long game.
01/18/2021 · 6 min read
Jamie Alderton went from British Army soldier to competitive bodybuilder to business coach. His framework for building peak performance in mind, body, and business has changed careers — and it hits differently for insurance agents running on empty.
01/15/2021 · 6 min read
Ryan Holiday's book turned ancient Stoic philosophy into a modern performance framework. The principles — discipline your perception, take direct action, embrace the long game — apply to insurance agency life with uncomfortable precision.
01/13/2021 · 6 min read
The 5AM Club isn't a sleep hack or a productivity gimmick. In Part 2, Robin Sharma gets specific about the rituals that wire elite performers for sustained output — and why most agents will never implement them.
01/11/2021 · 6 min read
Robin Sharma has sold millions of books and coached some of the world's highest-performing leaders. His message for insurance agents is simple and uncomfortable: how you own your morning determines how you own your day.
01/08/2021 · 6 min read
Hiring is the single highest-leverage activity an insurance agency owner can do — and most agents do it wrong, slowly, reactively, and without a system. That changes today.
01/06/2021 · 6 min read
You can't scale what you don't understand. Jeff Lerner's framework for entrepreneurial education goes deeper in Part 2 — and the application for insurance agency owners hits differently the second time around.
01/04/2021 · 6 min read
Most insurance agents spend thousands on CE credits and carrier training but never invest a dollar in learning how to actually run a business. Jeff Lerner built an online education empire to fix exactly that problem.
12/02/2020 · 7 min read
Joshua Stephens is back for Part 2, and this time it's operational: how to make your first hire, build a training system that doesn't depend on you being in the room, and create the production infrastructure that turns a startup into a business.
07/08/2020 · 6 min read
Randy Thompson is one of the biggest captive agents in the business, and he got there by thinking like a coach and a teacher. His knowledge nuggets hit differently when you understand the philosophy behind them.
04/17/2020 · 6 min read
Thirteen years in insurance gives you a particular kind of credibility that no certification can replicate. Dimitri Apostle has it — and he's willing to share what he's learned with a directness that saves you years of expensive trial and error.
03/20/2020 · 6 min read
Most insurance agency owners are running their business on instinct, habit, and hope. Kelly Donahue-Piro has made it her life's work to replace all three with process, data, and accountability.
09/18/2019 · 7 min read
The cycle is painfully familiar: hire a producer, give them minimal training, watch them struggle, replace them, repeat. The fix isn't better hiring — it's better training from day one.
03/14/2019 · 5 min read
You finally pulled the trigger and hired someone. Six weeks later, they ghost you — or worse, they stick around and coast. The problem isn't that good people don't exist.