Page 31 of 42 · 834 total episodes
12/07/2020 · 7 min read
Dan Herrenbruck built a $17M insurance agency on three strategic decisions: commit to a niche before it proves itself (turn down off-profile prospects), hire for character outside the industry and train product knowledge in-house, and build systems anticipatorily before each next hire.
12/04/2020 · 7 min read
Run insurance agency meetings that drive production with a written, time-boxed agenda, a five-minute wins round, numbers before narrative, every decision owned and dated, and a hard stop on time. Use three formats: daily huddle, weekly production review, monthly strategy review.
12/02/2020 · 7 min read
Open a new insurance agency the right way by making your first hire a CSR before you feel ready, documenting your top ten tasks with written steps and Loom videos before onboarding, picking one or two lead channels and going deep, and reviewing weekly production metrics with discipline.
11/30/2020 · 7 min read
Open a new insurance agency the right way by building four things before you write a single policy: a monthly break-even number, a defined target market that drives carrier selection, a configured CRM, and a lead follow-up system. Then write yourself a month-six letter.
11/27/2020 · 6 min read
Going above and beyond in P&C means four systematized behaviors: a proactive mid-year coverage review, a pre-claim walk-through, reciprocal client referrals, and the hard truth conversation. Define each in writing, put it on a calendar trigger, and track completion.
11/25/2020 · 7 min read
Build a government entity practice by sourcing public-entity MGAs, wholesale brokers, and state insurance pools, then targeting a small local account (water district, library district) first. Win one, serve it hard, and let public-sector buyers refer you through their associations.
11/23/2020 · 6 min read
Government entity insurance covers cities, counties, school districts, and water districts. Carson Saville built his book in this niche because the accounts are larger, retention is decades long, and most agents won't do the work to learn the procurement process.
11/20/2020 · 5 min read
A TeleFunnel is a phone funnel with five designed stages: a tested hook that buys the first 30 seconds, structured qualification questions, a solve stage matched to prepared scenarios, a scripted close, and a defined follow-up sequence after every unclosed call. Improvised phone sales lose to designed phone sales.
11/18/2020 · 6 min read
Agency marketing wins on conversion infrastructure before acquisition spend. Three rules: first contact within five minutes of every lead, a seven-touchpoint nurture across three channels over 30 days, and message-to-market alignment so first-time homebuyers and small business owners do not see the same generic ad.
11/16/2020 · 8 min read
Measure first, then pick one primary marketing channel and dominate it. Build the website as a sales tool with one clear CTA. Establish local SEO around Google Business Profile, run a basic email program with a renewal sequence, and systemize the referral ask at defined moments. Work the sequence.
11/13/2020 · 9 min read
Belief precedes evidence, not the reverse. Agents genuinely convinced their agency will hit a number approach every hire, every investment, and every hard week differently than agents hoping it might. Plant the conviction deliberately, protect it from corrosive inputs, then transfer it to your team through story and evidence.
11/11/2020 · 8 min read
Build a mortgage-insurance partnership that produces consistent homeowner referrals by sending business both ways. Open with intelligence not pitch, demonstrate value before any referral lands, run a weekly feedback loop, push reciprocal referrals from your book, and exploit 30-day onboarding, escrow changes, and lender-placed prevention.
11/09/2020 · 7 min read
Cross-sell mortgage clients into homeowners by learning the lender's process. Same-day binders, clean coverage that survives CTC review, and proactive communication beat lowest premium every time. Loan officers refer to insurance agents who close transactions smoothly, not the ones who shave $50 off a quote.
11/06/2020 · 7 min read
Contact inbound leads within five minutes, deliver the quote before the call ends, and bind in the moment with payment infrastructure already ready. Speed to lead, speed to quote, and speed to close compound into a conversion advantage no marketing budget can buy back.
11/02/2020 · 7 min read
Advanced agency marketing runs on six strategies: short phone-shot video answering common questions, social proof architecture built from real client claims, a referral ecosystem instead of a single ask, retargeting your site visitors, specific community positioning, and one improved metric per month.
10/30/2020 · 6 min read
Operators are the agency's bottleneck. Owners build systems, playbooks, and teams so the business runs without them. Move from operator to owner with a weekly two-to-three-hour owner's block protected for system work, plus delegation to anyone willing to do tasks at 85 percent of your standard.
10/28/2020 · 6 min read
Five foundational marketing principles for insurance agencies: clarify identity through a one-week conversation audit, treat story as load-bearing infrastructure, recognize Netflix and Instagram as your real competition for attention, sustain consistency through systems not willpower, and run client experience as marketing.
10/26/2020 · 6 min read
Execute insurance marketing by capturing content from real client conversations, sending a monthly value-first email to your AMS list, building manual audiences for paid ads, and tracking only four numbers: cost per lead, lead-to-quote, quote-to-bind, and 12-month retention.
10/23/2020 · 6 min read
Five marketing moves work for independent insurance agencies: define a single-client avatar at high specificity, position on advisor value not price, run 5 to 12 follow-up touches, optimize a Google Business Profile 90 minutes a month, and build a referral architecture with a defined ask, reward, and tracker.
10/21/2020 · 8 min read
Build advanced cross-sell value with mortgage partners by working a five-year client arc: homeowners at purchase, life insurance planted in year one, auto cross-sell at setup, umbrella by year two, full coverage review by year three, and referral generation by years four and five.