15 posts found
06/05/2025 · 5 min read
Build a personal media operation by picking one platform, batching short videos monthly, and hiring a small media squad (a part-time editor and a videographer) to handle distribution. Content pre-sells prospects, amplifies referrals, and compounds without ongoing ad spend.
11/13/2024 · 5 min read
Nicholas Sakha grows his Las Vegas agency by tagging every new client with a source, then concentrating time and money on the channels that produce the highest-premium, longest-retained clients. Instagram, TikTok, and YouTube run as referral amplifiers, not cold lead generation.
10/23/2024 · 6 min read
Hire insurance producers using behavioral scenarios and a working interview that tests coachability above everything else. Then give them autonomy over how to hit clear, accountable production targets. Less control over the how, more control over the what, scales past the founder's personal capacity.
06/14/2023 · 5 min read
Scale surety bond operations with a structured intake that pre-educates clients, documented workflows for every step, automated status communications at each handoff, structural cross-sell logic, and tech that handles renewals so producers focus on underwriting.
06/12/2023 · 5 min read
Use AI tools like ChatGPT to draft FAQs, coverage explanations, and social posts at scale, then edit them in your voice. Build authority in a surety bond niche through video, curation, and client-friendly content before chasing original volume.
09/10/2021 · 7 min read
Content marketing makes insurance agents the trusted local expert by answering real client questions on video, email, or LinkedIn with consistency. Pick one channel, commit to a 90-day publishing schedule, and track inbound inquiries to know whether to double down or adjust.
06/09/2021 · 6 min read
Insurance branding is not your logo. It's the personality, point of view, voice, and emotional hook that make you irreplaceable in your market. Build the brand and price stops being your only differentiator. Skip it and you're a placeholder competing on whoever answers the phone first.
01/29/2021 · 6 min read
Real social media presence for an insurance agent is consistent (three posts a week for six months), personal (your face and voice, not carrier graphics), educational (umbrella coverage, post-accident steps, premium changes), and platform-targeted (Facebook for homeowners, LinkedIn for commercial). Results land at month six.
07/29/2020 · 6 min read
Before posting on social media, learn how each platform actually works: post native content, understand engagement velocity, and target a specific audience instead of broadcasting. Observe each platform as a consumer for 30 minutes, study top accounts in your niche, then create.
01/17/2020 · 7 min read
Use a smartphone to record daily 45-second hook-value-CTA videos answering real client questions. Video builds trust faster than any other medium because prospects evaluate a person, not a claim. Nicholas Sakha's phone-camera content compounds into a 24/7 lead engine.
10/07/2019 · 6 min read
Insurance agents who lead with their product get ignored on social media. Agents who lead with their real personality, daily work, and genuine expertise build audiences that generate referrals and inbound leads. Post consistently as a human being. The insurance part earns trust once you have attention.
09/23/2019 · 6 min read
Sandra Gebhart's social media lead machine runs on four components: a content calendar where 80% delivers value and 20% asks for business, a daily engagement protocol of 15 minutes minimum, funnel mechanics with dedicated landing pages and UTM tracking, and weekly review against data. Consistency beats virality.
09/02/2019 · 6 min read
Derek Deminski hit 115K Instagram followers by posting short, useful golf tips three to five times a week with local hashtags. Insurance agents can copy this exactly: 30 to 60-second videos explaining coverage gaps, geotagged to your city, posted on a fixed weekly schedule.
08/30/2019 · 7 min read
Sean Kelly's attention playbook for insurance agents: pick one platform where your ideal clients are, post three times a week for 90 days, make every piece educate, entertain, or inspire (not pitch), and respond to every comment inside 24 hours. Pattern interruption plus consistency beats virality every time.
04/04/2019 · 6 min read
Broadcast media teaches insurance agents to lead with the audience's problem (not the product), bring personality, post consistently, and adapt content to each platform. Mark Jeffrey grabs attention in three seconds from a traffic helicopter. The same discipline closes social media leads.