
911, What's Your Emergency? Urgency and How It's Running (or Ruining) Your Agency
11/08/2021 · 7 min read
Real urgency in P&C sales is concrete risk tied to the prospect's actual situation plus a clear next step, not fake deadlines. Inside the agency, real urgency means naming the one issue you have been deprioritizing for weeks, assigning a 30-day resolution date, and treating it like a client commitment.





