9 posts found
01/19/2022 · 4 min read
Most agents cap their lead spend based on the wrong number. Once you understand lifetime value math, you'll see that you can justify spending significantly more per lead — and that's exactly how you outcompete everyone buying on price alone.
01/18/2022 · 5 min read
That $5 lead looks great on paper until you run the real math. The SOLO Playbook breaks down why chasing cheap leads is one of the most expensive habits an insurance agency can have — and what to measure instead.
11/06/2021 · 6 min read
The internet lead conversion framework is back for a second recast, and for good reason — the same fundamental mistakes keep costing agencies money. Speed, follow-up depth, and qualification-first conversations remain the difference between an agency that converts and one that complains about lead quality.
11/06/2021 · 6 min read
If the first recast of the internet leads material prompted you to act, this one is a check-in. If the first recast prompted you to nod and move on, this one is a second chance. The close rate gap between agents who work internet leads systematically and those who don't is wide enough to justify another visit.
10/23/2021 · 5 min read
Internet leads remain one of the most mismanaged opportunities in insurance agencies. The same mistakes show up over and over — and the same three fixes produce dramatically better results. This recast brings the framework back because the problem hasn't gone away.
10/23/2021 · 6 min read
Internet leads have a reputation for being difficult. Low intent, high competition, price-shoppers who disappear the moment you give them a number. But the agents who work them at the highest close rates know something the frustrated majority doesn't. This recast delivers the three principles that change the game.
05/24/2021 · 6 min read
Craig Pretzinger takes on one of the most debated tactical questions in insurance sales: should your agents leave voicemails for new leads? The answer is more nuanced than the camps on either side want to admit.
04/16/2021 · 6 min read
Vlad Cherchenko built his insurance career on a principle most agents consider impossible: closing on the first call, every time. Here's the framework.
04/13/2020 · 6 min read
Most agents talk about automation the way they talk about going to the gym. They know it matters, they mean to get serious about it, and somehow it's still not part of their routine. Chad Spaide is not most agents.