
Teaching the Process: Dan Elzer on Training, Coaching, and Sustaining Sales Excellence at Shelter Insurance (Part 2)
12/03/2021 · 5 min read
Train sales process through deliberate practice, then verify execution with live call observation, recorded conversations, and documented discovery notes. Give specific feedback tied to specific moments. Run monthly role-plays and quarterly call reviews. Process decays in three to six months without reinforcement.







