8 posts found
11/06/2021 · 6 min read
Internet lead conversion comes down to three things: first contact in under five minutes (contact rates drop 10x at 30 minutes), five to eight multi-channel follow-ups across phone, text, and email over three weeks, and qualification questions before the quote so you stop competing as a rate machine.
10/23/2021 · 5 min read
Internet leads convert when three rules hold: contact in under five minutes while the buyer is still in shopping mode, run five to eight multi-channel follow-ups across day 1 through day 14, and open every first call with qualifying questions instead of jumping into a quote.
07/16/2021 · 6 min read
Two phrases close more P&C deals: 'Here's what that means for you' (after a question, made specific to their situation) and 'Does that make sense for your situation?' (a real-time comprehension check). Both require discovery first to land authentically.
07/09/2021 · 5 min read
Top P&C agents stop selling and start understanding. They lead with questions about the prospect's life, not their coverage. Defenses stay down, the prospect articulates the need in their own words, and the close, the policy size, and the referral rate all climb.
07/08/2021 · 7 min read
Most insurance lead messaging fails because it serves the agency, not the prospect. Bill Rice rewrites voicemails, emails, and texts around what the prospect was feeling when they submitted the form, then runs them across phone, email, and text in a sequence built to surface real conversations.
05/24/2021 · 5 min read
Skip voicemails in the first 30 to 60 minutes after a lead submits, dial rapid-fire for live contact instead. Leave voicemails only on aged leads or after the first-contact window closes, and make them specific enough to earn a callback.
05/20/2021 · 6 min read
Four process updates: discovery that opens with what the prospect already learned, presentation that hits only the three things they care about, value-based follow-up on a three-touch sequence inside 48 hours, and a digital referral layer. Run one update at a time for 30 days and measure.
11/02/2020 · 7 min read
Advanced agency marketing runs on six strategies: short phone-shot video answering common questions, social proof architecture built from real client claims, a referral ecosystem instead of a single ask, retargeting your site visitors, specific community positioning, and one improved metric per month.