8 posts found
08/18/2026 · 9 min read
Most CRM demos are lead pitches in disguise, not true tools for your own small shop. One quick test sorts a real system of record from a lead funnel for a rival. Learn the split, then pay only for use
08/17/2026 · 9 min read
Most owners pick a growth plan by feel. They fund what is loud, not what compounds. One filter, the gap from lifetime value to cost per sale, shows what to fund next, what to cut, and what to keep up.
08/11/2026 · 12 min read
Your captive quota resets each month if you fail to hit it, so adding more leads with no real system just burns cash fast. Here is how to turn all your lead spend into new growth you can see now.
08/04/2026 · 13 min read
Lead price is not the real cost of a sale to your agency now. Bad data kills contact rates and burns your closers out. Learn the four lead tiers, spot bad data, and fix your cost per sale this week.
07/28/2026 · 12 min read
Cost per sale and lifetime value are the two metrics that decide if your agency grows or stalls, yet most owners can not tell you either one. Here is the math, and how to fix both of yours this week.
07/23/2026 · 11 min read
Most captive owners hit a ceiling at year three: they built a job, not a system. A growth plan that beats it for good: lead math, split roles, and ops that run without you in the shop, all day long.
07/21/2026 · 10 min read
It is not the hire, it is the system. Cost per quit, not per hire, is the top thing to fix. Sort real from fake, split new hire from close, keep score before results show up with a daily card.
07/18/2026 · 10 min read
Most captive owners track cost per lead, not per sale. That one shift in how you view the math is why some firms grow a real book while others burn cash on leads they can never turn into a sale.
