14 posts found
09/10/2021 · 7 min read
Content marketing makes insurance agents the trusted local expert by answering real client questions on video, email, or LinkedIn with consistency. Pick one channel, commit to a 90-day publishing schedule, and track inbound inquiries to know whether to double down or adjust.
07/30/2021 · 5 min read
An agency manifesto replaces generic mission-statement language with specific behavioral commitments that filter hiring, guide daily decisions, and communicate to clients what you actually stand for. Write it from your real decisions, not from what sounds good.
06/10/2021 · 6 min read
Execute brand by capture, not creation. Note three personality adjectives, voice-memo real client stories as they happen, publish one honest post a week, and measure conversations started, not follower counts. Authenticity compounds. Outsourced voice doesn't.
06/09/2021 · 6 min read
Insurance branding is not your logo. It's the personality, point of view, voice, and emotional hook that make you irreplaceable in your market. Build the brand and price stops being your only differentiator. Skip it and you're a placeholder competing on whoever answers the phone first.
04/09/2021 · 5 min read
Four marketing channels move insurance agency revenue: paid digital leads worked inside 4 minutes, social proof content built over months, designed referral asks (not accidental), and retargeting traffic you've already paid for. Track every closed policy back to its source.
02/17/2021 · 6 min read
Stories close insurance better than statistics because actuarial data activates rational processing while a specific client claim story activates the emotional processing that drives buying decisions. Every working story has a real person, a near-miss tension, and the coverage as the difference. Keep it under two minutes.
01/29/2021 · 6 min read
Real social media presence for an insurance agent is consistent (three posts a week for six months), personal (your face and voice, not carrier graphics), educational (umbrella coverage, post-accident steps, premium changes), and platform-targeted (Facebook for homeowners, LinkedIn for commercial). Results land at month six.
12/14/2020 · 6 min read
Pick one marketing channel and commit to it for 90 days before evaluating. Lead with educational value, not product pitches. Treat brand as the consistent feeling across every touchpoint, not the logo. Systemize referrals by asking at defined moments and telling clients exactly what to say.
11/18/2020 · 6 min read
Agency marketing wins on conversion infrastructure before acquisition spend. Three rules: first contact within five minutes of every lead, a seven-touchpoint nurture across three channels over 30 days, and message-to-market alignment so first-time homebuyers and small business owners do not see the same generic ad.
05/22/2020 · 8 min read
Insurance clients buy peace of mind, not policies. Marketing Director Olivia Schmitt's client experience framework runs on proactive communication, plain-language clarity at every stage, consistent brand touchpoints, and structured listening. Agencies that design the post-sale journey retain more and refer more.
01/06/2020 · 6 min read
Build a tribe in four steps: proximity through in-person community presence, shared identity clients can belong to, co-creation that puts them in your content, and generosity with no strings. Track referral rate, not just policy count. Fans refer. Customers shop.
08/21/2019 · 6 min read
Content is a positioning strategy, not a marketing tactic. Insurance agents win by guesting on adjacent-industry podcasts, collaborating across audiences instead of competing, and repurposing every conversation into clips, posts, and emails. The compounding plays out over years, not weeks.
05/06/2019 · 7 min read
Insurance agency culture wins when the owner designs it on purpose. Skip Nichols and Josh Kelley (the Sock Dudes) cut turnover by giving the team a shared identity, visible leadership, and zero tolerance for culture killers. Comp plans come second.
04/04/2019 · 6 min read
Broadcast media teaches insurance agents to lead with the audience's problem (not the product), bring personality, post consistently, and adapt content to each platform. Mark Jeffrey grabs attention in three seconds from a traffic helicopter. The same discipline closes social media leads.