5 posts found
02/28/2022 · 5 min read
Trying to serve everyone is a strategy for serving no one particularly well. Go narrow and deep: pick one client type, build genuine expertise in their risks, and become the agent that community sends to each other. Specialization beats generalism in every measurable outcome.
11/25/2020 · 7 min read
Build a government entity practice by sourcing public-entity MGAs, wholesale brokers, and state insurance pools, then targeting a small local account (water district, library district) first. Win one, serve it hard, and let public-sector buyers refer you through their associations.
11/23/2020 · 6 min read
Government entity insurance covers cities, counties, school districts, and water districts. Carson Saville built his book in this niche because the accounts are larger, retention is decades long, and most agents won't do the work to learn the procurement process.
05/11/2020 · 7 min read
Gregg Blanchard built a durable Allstate agency by importing real estate franchise discipline: pick a specialization based on real knowledge and network, say no to everything else, and mentor agents two to three years behind you to compound your own thinking.
09/09/2019 · 6 min read
Jillena McGowan built a thriving book by combining deep insurance roots with the motorsports community she already understands. Niche agents win because product expertise creates trust, community networks replace cold prospecting, and specialized knowledge commands premium pricing instead of price-shopping commodity work.