
community-involvementnon-profit
Cami Baker: From Community Presence to Client Pipeline
11/29/2021 · 5 min read
Community involvement converts to a referral pipeline on a 3-to-5-year horizon, not a quarterly one. Track every meaningful contact in a CRM, follow up within 48 hours, let the professional relationship emerge organically, and ask every new referral how they actually heard about you.
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