9 posts found
01/05/2022 · 5 min read
Insurance agency goal setting works when you layer one annual anchor, quarterly milestones, and monthly process commitments, then review them on a fixed rhythm. Goals that include controllable inputs survive April. Goals built only on revenue targets rarely do.
10/08/2021 · 6 min read
Write your agency's purpose as one paragraph with a premium target, team size, niche, role you want to play, and a deadline. That paragraph becomes the filter for every hire, market, tool, and calendar decision. Vague goals produce vague results.
10/04/2021 · 6 min read
OKRs (Objectives and Key Results) transform insurance agency goal-setting by translating ambitious targets into three to five measurable Key Results per Objective, reviewed weekly. A solid agency OKR set covers production, retention, pipeline, and team metrics with clear baselines and targets.
05/10/2021 · 5 min read
Vague goals produce vague results. Get specific about the destination, the current binding constraint, and the single behavior change that would close the gap. Block two uninterrupted hours, write down the 12-month picture, the biggest gap, and the one behavior shift, then share it with an accountability partner.
04/02/2021 · 6 min read
Agency owners set the bar too low because last-year-plus-10-percent feels responsible while requiring zero structural change. A real goal forces a new channel, new team structure, or new system, carries a non-financial why, and is announced to someone whose opinion you respect.
01/01/2021 · 7 min read
Resolutions fail because they are statements of consideration, not commitment. Replace them with a declaration: an identity statement made out loud to a specific witness, supported by non-negotiable daily behaviors and a monthly review cadence. Identity-based commitments survive when motivation does not.
02/05/2020 · 6 min read
Three operational moves for P&C agents this year: reverse-engineer your income goal into a daily contact number you can hit before lunch, build a referral system with a trigger, a specific script, and CRM tracking, and time-block the first three hours of every day for revenue-generating activity only.
01/01/2020 · 7 min read
Resolutions fail because they are wishes without structure. About 80% are dead by mid-February. Replace them with an honest audit, three specific targets, 90-day sprints, a weekly scoreboard, and an external accountability partner. That is the revolution that produces a different year.
11/27/2019 · 6 min read
Small goals let agency owners hide inside busywork. Goals 50 percent bigger than what feels realistic force systemic change: reverse-engineer daily activity targets from the outcome, block your three highest-leverage hours first, and review every Friday so drift cannot survive.