8 posts found
10/13/2026 · 8 min read
Still quoting and chasing like a producer? Your agency stalls at your desk. Run a role audit, hand back the work you do not own, and win back hours that grow your book, not cap it. Fix it this week.
10/07/2021 · 6 min read
Delegation only works when you build the oversight layer. Kirk Baker uses three things: random sampling, visible metrics, and a regular one-on-one. Match the right person to the task, and never delegate culture, key client relationships, or producer hiring.
10/06/2021 · 6 min read
Handing off agency service work requires written process, explicit standards, and repeated observation, not a single walk-through. Kirk Baker explains why the new frontier rewards agencies that document service tasks, train against the document, and inspect what they expect.
08/09/2021 · 5 min read
Stop being the answer person by writing one-page decision frameworks for the five questions your team asks you most, telling staff to bring decisions instead of questions, and backing their judgment even when the outcome isn't perfect. The dependency is what's capping your growth.
07/29/2021 · 6 min read
Real delegation requires written one-to-two page process docs for every recurring task, role design where each function has a single accountable owner, and hiring matched to ownership versus execution capacity. Document, train, transfer, step back. The first few processes feel slower than doing it yourself, and pay back indefinitely.
07/28/2021 · 6 min read
Unburden an agency by separating only-the-owner-can-do tasks from work anyone could do with training. Most delegation fails for three reasons: no defined outcome, no support structure, no transferred authority. Fix all three. Start with a five-day time audit and sort every hour into owner-only, delegable, or waste.
04/01/2020 · 7 min read
Kirk Baker uses Team By the Minute to delegate service tasks on demand instead of carrying full-time overhead. The model only works because he documents every process first, defines what done looks like, and measures the output instead of the activity.
10/09/2019 · 6 min read
Teach the team, do not rescue them. Document the process first, then demonstrate, observe, and release. Accept 80 percent of your quality from a team that scales over 100 percent from a bottlenecked owner. Coach with questions when things break instead of grabbing the wheel.
