4 posts found
02/19/2020 · 7 min read
Grow an agency faster with four moves: show up daily with mechanical consistency, give educational value before asking for business, ruthlessly simplify to two or three highest-leverage activities, and shift identity from "agent who markets" to "marketer who happens to sell insurance."
09/02/2019 · 6 min read
Derek Deminski hit 115K Instagram followers by posting short, useful golf tips three to five times a week with local hashtags. Insurance agents can copy this exactly: 30 to 60-second videos explaining coverage gaps, geotagged to your city, posted on a fixed weekly schedule.
08/21/2019 · 6 min read
Content is a positioning strategy, not a marketing tactic. Insurance agents win by guesting on adjacent-industry podcasts, collaborating across audiences instead of competing, and repurposing every conversation into clips, posts, and emails. The compounding plays out over years, not weeks.
04/04/2019 · 6 min read
Broadcast media teaches insurance agents to lead with the audience's problem (not the product), bring personality, post consistently, and adapt content to each platform. Mark Jeffrey grabs attention in three seconds from a traffic helicopter. The same discipline closes social media leads.