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Posts Tagged: captive-agents

3 posts found

David Seagraves, Farmers Insurance agent
agency-growthcaptive-agents

David Seagraves: The Plays Keeping a Farmers Agency Growing

02/03/2021 · 6 min read

Captive agencies grow year over year by working retention as active outbound contact, hiring for capability not capacity, and auditing weekly activity for what actually drives production. Protect prospecting time first. The captive model holds up when the agent stops resenting it.

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David Seagraves, Farmers Insurance agent
agency-growthcaptive-agents

David Seagraves: Major League Plays From a Farmers Agent

02/01/2021 · 6 min read

Captive agents who grow inside Farmers run three plays: multi-line density on every household from the first call, active use of carrier programs and MDF other agents ignore, and renewals worked as prospecting touchpoints rather than retention checks. Mindset filters the noise.

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TJ Larkin
agency-growthcaptive-agents

How TJ Larkin Turned a Legacy Agency Into a Growth Machine

01/14/2020 · 7 min read

Captive agency growth comes from three places: diversifying lead sources so no single channel exceeds 40% of new business, cutting first-contact time to under five minutes, and treating retention as the highest-leverage growth activity available. An agency improving retention by 10 points can double its net growth rate.

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