6 posts found
12/27/2021 · 5 min read
Step one of agency success is mindset and vision built on an honest year-end assessment, a concrete picture of next year's premium, team, and market position, and behavioral commitments specific enough to track weekly. New tactics run on old thinking produce old results.
12/24/2021 · 4 min read
Step 2 of the Six Step Success framework: build documented systems for onboarding, service, renewals, and lead follow-up. Systems break the owner-bandwidth ceiling and let the agency deliver consistent results without the owner inside every transaction.
12/17/2021 · 5 min read
Insurance agency marketing works when you concentrate on two or three channels matched to your ideal client, fund them as a fixed percentage of target revenue, and measure leading indicators like cost per lead and close rate, not just bookings.
12/15/2021 · 5 min read
Real agency training means scheduled practice with feedback, not information meetings. Run a thirty-minute role-play every two weeks, build a monthly training calendar tied to performance gaps, and put the manager on the hook for showing up.
12/08/2021 · 5 min read
Plan agency hires twelve to eighteen months ahead of the need, write a fit profile before you start the search, and onboard with a defined ninety-day path. That sequence prevents the two failure modes that keep most agencies understaffed or badly staffed.
12/06/2021 · 5 min read
Step 6 of the framework is structural, not tactical. Run a yearly assessment on three things: owner dependency, book quality, and business direction. Fix structure before stacking growth tactics on top of a shaky foundation.