6 posts found
12/27/2021 · 5 min read
The first step in the 2022 Six Step Success framework isn't a tactic — it's the mental and strategic foundation that determines whether all the other steps work. Craig makes the case for why starting here, instead of diving straight into tactics, is the move that actually produces different results.
12/24/2021 · 5 min read
Step 2 in the 2022 Six Step Success framework is about building the operational infrastructure that allows an agency to grow without the owner's direct involvement in every function. Jason makes the case for systems as the prerequisite for real scale.
12/17/2021 · 5 min read
Marketing for insurance agencies doesn't mean doing everything — it means doing a few things well and consistently. Craig breaks down the 2022 marketing framework, from channel selection to budget discipline to the metrics that tell you what's working.
12/15/2021 · 5 min read
Training is the variable that separates agencies that grow from agencies that grind. Jason lays out why most agencies under-invest in training, what a real training program looks like, and how to build one that produces lasting performance improvement.
12/08/2021 · 5 min read
Hiring is the one decision in agency management that amplifies everything else — including mistakes. Craig covers the hiring framework that belongs in every 2022 agency plan, with specific attention to the mistakes that keep agencies understaffed or badly staffed.
12/06/2021 · 5 min read
The sixth step in the 2022 Six Step Success framework is the one that everything else sits on: the business itself. Jason breaks down what it means to build an agency with genuine structural integrity rather than just growing revenue on a shaky foundation.