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Brian Ahearn: Putting Persuasion Principles Into Practice in Insurance Sales (Part 2) : featuring Brian Ahearn on the Insurance Dudes podcast
persuasionsales-technique

Brian Ahearn: Putting Persuasion Principles Into Practice in Insurance Sales (Part 2)

03/09/2022 · 5 min read

Put Cialdini's persuasion principles into practice by treating them as communication improvements, not tricks. Lead with proactive value (reciprocity), use specific client stories (social proof), recommend with conviction (authority), and run a values-to-stakes-to-solution sequence so the close completes a commitment the prospect already made.

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Phonetastically Phenomenal: Phone Sales Tips for Insurance Agents Who Want to Close More
phone-skillssales-technique

Phonetastically Phenomenal: Phone Sales Tips for Insurance Agents Who Want to Close More

01/31/2022 · 6 min read

The phone is still the most powerful sales tool in insurance because trust builds faster in a real conversation than in any other medium. Open with a collaborative frame, ask more than you pitch, match the prospect's pace, and treat objections as information rather than rejection.

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