positioning

Posts Tagged: positioning

2 posts found

Avoid SOS: Go Narrow and Deep With Your Insurance Agency Niche Strategy

02/28/2022 · 5 min read

Trying to serve everyone is a strategy for serving no one particularly well. Go narrow and deep: pick one client type, build genuine expertise in their risks, and become the agent that community sends to each other. Specialization beats generalism in every measurable outcome.

agency-growthstrategy

Troy Korsgaden's Power Positioning: How Elite Agencies Dominate Their Markets

03/09/2020 · 6 min read

Troy Korsgaden's power positioning runs three levels: market clarity (a surgically narrow ideal client), value architecture (systematized differentiated services), and authority positioning (content, speaking, media). Lifts close rate, retention, and referrals because effort gets strategic leverage.