mindsetmarketing
Rewind: Garrett J. White on Mindset, Marketing, and the Money That Follows Both
04/09/2021 · 6 min read
Garrett J. White on mindset, marketing, and money: identity beliefs cap the size of the bets you make, apologetic marketing reflects an apologetic story about your value, and revenue is feedback from the market, not a verdict on your worth. Fix the story and the numbers follow.
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