leadslead-quality
Why Cheap Leads Are Costing You a Fortune: The SOLO Playbook on Lead Quality
01/18/2022 · 5 min read
Cheap leads cost more once you do the math. A $22 exclusive at 35 percent close is $63 per issued policy. An $8 shared lead at 9 percent close is $89. Measure cost per issued policy by source and agent, not cost per lead, and let data drive spend.
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