facebook-marketingagency-growth
Sean Matheis on Building Agency Alliance With Facebook Ads
05/15/2020 · 7 min read
Facebook works for insurance when you treat it like a social platform, not a billboard. Use granular audience targeting (life events, behaviors, specific industries), publish education-first content answering questions people actually ask, run retargeting on website visitors, and lean into video. Sean Matheis built Agency Alliance on exactly that approach.
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