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Why Rudy Surovick Still Believes in Direct Mail — And Why the Numbers Prove Him Right
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Why Rudy Surovick Still Believes in Direct Mail — And Why the Numbers Prove Him Right

04/03/2020 · 7 min read

Everyone said direct mail was dead. Rudy Surovick ignored them, built a direct mail system for his insurance agency, and quietly grew his book while other agents chased digital trends that never quite delivered.

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