6 posts found
11/24/2021 · 6 min read
Track four non-negotiables, retention rate, closing rate, cost per acquisition, and premium per policy. Add quote-to-bind time, cancellation reasons, activity ratios, and cross-sell rate as diagnostics. When a metric moves, respond fast with a targeted or systemic fix.
11/22/2021 · 5 min read
Tracking metrics transforms agency performance because data turns vague problems into specific ones with specific fixes. Measure acquisition, conversion, retention, and staff performance, then review the numbers in the weekly team meeting so they drive decisions instead of decorating dashboards.
05/18/2020 · 7 min read
Covid-19 cut U.S. miles driven by 40 to 60 percent overnight, exposing how slowly traditional auto pricing reacts and how powerfully real-time location data and telematics can. Agents who understand carrier telematics, usage-based programs, and local mobility shifts can price, target, and advise better than competitors stuck in historical averages.
03/13/2020 · 7 min read
Data-driven insurance marketing means using the information already sitting in your AMS for four levers: predictive targeting on life events, lookalike modeling from your best clients, retention intelligence that flags at-risk accounts before they cancel, and campaign optimization that compounds over time.
06/04/2019 · 6 min read
Tracking five lead metrics turns marketing spend into a scalable system: cost per lead by source, contact rate within 5 minutes, quote-to-bind ratio, 12-month retention, and lifetime customer value. The numbers tell you which sources to scale and which to kill.
04/24/2019 · 6 min read
Track four numbers to grow an insurance agency: retention rate, close ratio by lead source, policies per household, and average premium. Mark Noffsinger ran this scorecard for 30 years at Allstate and built a $12 million book. Everything else is noise.