marketingagency-growth
Fanocracy: What the Grateful Dead Can Teach Insurance Agents About Building a Tribe
01/06/2020 · 6 min read
Build a tribe in four steps: proximity through in-person community presence, shared identity clients can belong to, co-creation that puts them in your content, and generosity with no strings. Track referral rate, not just policy count. Fans refer. Customers shop.
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