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Posts Tagged: customer-loyalty

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David Meerman Scott
marketingagency-growth

Fanocracy: What the Grateful Dead Can Teach Insurance Agents About Building a Tribe

01/06/2020 · 6 min read

David Meerman Scott left Wall Street bond trading to study what makes people fanatically loyal. His answer involves the Grateful Dead, neuroscience, and a framework every insurance agent can steal.

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