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Posts Tagged: customer-loyalty

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David Meerman Scott
marketingagency-growth

What the Grateful Dead Teach Agents About Client Loyalty

01/06/2020 · 6 min read

Build a tribe in four steps: proximity through in-person community presence, shared identity clients can belong to, co-creation that puts them in your content, and generosity with no strings. Track referral rate, not just policy count. Fans refer. Customers shop.

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