3 posts found
02/02/2022 · 5 min read
Before a prospect buys a policy, they buy you. The first sale is yourself, built through curious questions, slowing down on coverage complexity, and conversational qualification. Make that sale first and the close becomes a confirmation of terms, not a fight.
04/16/2021 · 10 min read
Vlad Cherchenko's One Call Close builds value through discovery questions, trust through precise reflection, and real urgency from the prospect's actual coverage gaps. Spend forty percent or more of the call listening, and the presentation gets short because the prospect already wrote the case.
12/27/2019 · 7 min read
Stefan Aarnio's three closing pillars translated for P&C: expect the close before you open your mouth, treat every objection as a buying signal that maps the path to yes, and compress the timeline (present and close same call, not next week). Ask for the business more than once.
