lead-generationanalytics
The Analytics Behind Your Leads: How Tracking and Measuring Transforms Insurance Sales
06/04/2019 · 6 min read
Tracking five lead metrics turns marketing spend into a scalable system: cost per lead by source, contact rate within 5 minutes, quote-to-bind ratio, 12-month retention, and lifetime customer value. The numbers tell you which sources to scale and which to kill.
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