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Adam Kiefer on Small Commercial Strategy for Agents (Part 2)
09/30/2021 · 5 min read
Build a small commercial book as a volume play: 200 accounts at $3,500 average premium is a $700K book. Target retail, professional services, light contractors, food service, and personal care for standardized risk profiles. Lean on accountant and banker referrals. Retain with annual coverage education, not price.
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