
mindsetroutine
Craig's Larry King Conundrum: When Routine Becomes the Enemy
05/07/2021 · 5 min read
The routine that built your agency calcifies into a ceiling. Break the humdrum with deliberate variation at the edges: one new input, one new conversation, one new experiment per month. Keep the consistency core that clients trust. Add novelty at the periphery until the edge learnings move the core.
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