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Posts Tagged: routine

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Craig Larry King's Crazy Humdrum Conundrum: When Routine Becomes the Enemy of Growth
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Craig Larry King's Crazy Humdrum Conundrum: When Routine Becomes the Enemy of Growth

05/07/2021 · 5 min read

The routine that built your agency calcifies into a ceiling. Break the humdrum with deliberate variation at the edges: one new input, one new conversation, one new experiment per month. Keep the consistency core that clients trust. Add novelty at the periphery until the edge learnings move the core.

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Schedule It to Rule It: How Agency Owners Take Back Control of Their Routine
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Schedule It to Rule It: How Agency Owners Take Back Control of Their Routine

03/26/2021 · 6 min read

Agency owners take back control of their routine by building the calendar from their priorities outward, not from other people's requests inward. Block the strategic work first, defend it like a client meeting, and reschedule (never delete) anything that has to move. That is how you rule the week.

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