marketingbudget
How Much Should an Insurance Agency Spend on Marketing?
03/14/2022 · 5 min read
Work backward from your new-client target through close rate, contact-to-quote rate, contact rate, and cost per lead to size your marketing budget. At a $20 CPL, 30 percent close, and a $2,000 LTV, 150 new clients costs $100,000 and returns 3:1.
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