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Farming Millions in Premium: Dan Kitajima on 10 Years with Farmers Insurance
07/30/2019 · 6 min read
Captive agents build to millions in premium by mastering retention, investing in community, and cross-selling every household into multi-policy relationships. New business is one to seven the cost of retention. Treat the agency like a business, leverage the carrier's brand, then decide stay-or-independent on real facts.
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