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David Denning
marketingagency-growth

David Denning: The Secret Marketing Playbook That Jumpstarts Insurance Agency Growth (Part 1)

11/16/2020 · 8 min read

Measure first, then pick one primary marketing channel and dominate it. Build the website as a sales tool with one clear CTA. Establish local SEO around Google Business Profile, run a basic email program with a renewal sequence, and systemize the referral ask at defined moments. Work the sequence.

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