persuasion

Posts Tagged: persuasion

2 posts found

Brian Ahearn: Putting Persuasion Principles Into Practice in Insurance Sales (Part 2)

03/09/2022 · 5 min read

Put Cialdini's persuasion principles into practice by treating them as communication improvements, not tricks. Lead with proactive value (reciprocity), use specific client stories (social proof), recommend with conviction (authority), and run a values-to-stakes-to-solution sequence so the close completes a commitment the prospect already made.

persuasionpsychology

Brian Ahearn Is Back in Black: Persuasion Science for Insurance Agents (Part 1)

03/07/2022 · 5 min read

Persuasion science works in insurance sales because the product is risk and the transaction runs on trust. Cialdini-trained Brian Ahearn maps the six principles (reciprocity, commitment, social proof, liking, authority, scarcity) to coverage conversations: lead with value, get small commitments early, cite peer outcomes, and demonstrate real expertise.