4 posts found
06/17/2021 · 6 min read
Profitable insurance Facebook ads need a three-stage funnel (cold for awareness, retargeting for warmed clickers, direct offers and lookalikes at the bottom), 20% budget increases at most every two weeks, creative refreshed every two to three weeks, and ad spend treated as capital allocation, not as cost to minimize.
06/16/2021 · 6 min read
Facebook is intent-free, so insurance ads have to create demand instead of catching it. Justin Thomas's $500K playbook: lead with value before any ask, target specific life events, run many creative variants and kill losers fast, keep ad-to-landing-page message parity, and answer Facebook leads in minutes, not hours.
03/12/2021 · 8 min read
Run paid traffic for an agency on Facebook and Instagram first, allocate 60-30-10 across cold-warm-hot stages at $15-20/day minimum, track cost per acquired client (not per lead), review monthly not weekly, and only scale after 60 consecutive days of stable unit economics.
03/09/2021 · 7 min read
Win paid traffic for an insurance agency by whispering one specific message to one specific audience, building cold-warm-hot funnel stages instead of running quote-request ads to broad demographics, and serving creative variety so retargeting keeps deepening the relationship.