niche-strategyagency-growth
Avoid SOS: Go Narrow and Deep With Your Insurance Agency Niche Strategy
02/28/2022 · 5 min read
Trying to serve everyone is a strategy for serving no one particularly well. Go narrow and deep: pick one client type, build genuine expertise in their risks, and become the agent that community sends to each other. Specialization beats generalism in every measurable outcome.
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