ltvlifetime-value
The LTV Math That Says Spend More on Insurance Leads
01/19/2022 · 5 min read
Customer lifetime value for insurance agents: $2,200 average premium at 12 percent commission over 8.3 years of 88 percent retention is roughly $2,191. At a 3:1 target return, you can spend up to $730 per acquired client, or $219 per lead at a 30 percent close rate.
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