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Insurance Internet Legend: Mitch Dunford and the Dawn of Online Insurance
09/16/2020 · 6 min read
Mitch Dunford built online insurance distribution in the late 1990s before aggregators, comparison engines, or digital lead playbooks existed. His pioneer-era lessons still drive agency results: trust is the primary conversion variable, lead quality beats lead volume, and technology reshapes the agent role instead of erasing it.
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