facebook-adslead-generation
What $500K in Insurance Facebook Ads Actually Taught Us (Part 2)
06/17/2021 · 6 min read
Profitable insurance Facebook ads need a three-stage funnel (cold for awareness, retargeting for warmed clickers, direct offers and lookalikes at the bottom), 20% budget increases at most every two weeks, creative refreshed every two to three weeks, and ad spend treated as capital allocation, not as cost to minimize.
Read More →