marketinglead-generation
Spend the Most to Win the Most: The CAC Strategy That Works
07/12/2021 · 6 min read
The agency owners dominating their markets calculated client lifetime value first, then set their acquisition budget accordingly. A household at $3,000 premium, 12 percent commission, and seven years of retention is worth roughly $2,500 in lifetime commissions. Know that number and spend up to it without flinching.
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