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Posts Tagged: content

2 posts found

Bradley Hannon on Brand Execution That Works (Part 2)

06/10/2021 · 6 min read

Execute brand by capture, not creation. Note three personality adjectives, voice-memo real client stories as they happen, publish one honest post a week, and measure conversations started, not follower counts. Authenticity compounds. Outsourced voice doesn't.

marketingagency-growth

Dani Kimball on Content, Consistency, Conversions (Part 2)

12/16/2020 · 7 min read

Build a content engine with segmented email sequences, 60-second phone videos answering client questions, an optimized Google Business Profile, and referral asks built into specific client moments. Batch content monthly and repurpose every piece across formats. Consistency beats production quality.